EP21 Future of Television: Changes & Competition
56 views
0
0
"First on air 24 July 2021"

As people around the world become more mobile and prefer to get their information and entertainment from their personal portable devices at the time they want and where they want, traditional television has been forced to change. Television viewership in the United States has constantly declined since 2011, as well as in other countries and Thailand. As the number of viewers dropped, so did advertising spending on television. On the other hand, streaming services rise to its competition. Netflix, the subscription-based streaming giant of the United States, has seen a considerable growth in its audience in Thailand ever since its debut in early 2016. It was reported to have attracted around 546,000 subscribers in Thailand as of 2020, which accounted for over half of the total subscribers of all video streaming services in Thailand. Discussing the future of television in this episode are Dr. Jessada Salathong of Department of Mass Communication, Faculty of Communication Arts, Chulalongkorn University, and Pipope Panitchpakdi, deputy director general at Thai Public Broadcasting Service, or Thai PBS.